Blue Magic Gown
Collection

Sweet Delight

Part 3
flower fairy dressflower fairy dress
Forever be my fairy

Flower Fairy Dress

rose princess dressrose princess dress
A unique rose in full bloom

Rose Princess Dress

Handmade is Beautiful

Every item is designed with love in London and handmade by a highly-skilled single seamster. Inclusive size range including Custom Size for free if your size lies outside of our size chart.

Pink Magic Mini Dress

The cutest thing ever!

Blue magic midi dressBlue magic midi dress
Exclusive & New

Blue Magic Midi

Wedding season
Aurora Butterfly Gown & Bridal Veil

Perfect for a modern fairytale wedding

Testimonials

Oh my gods, thank you so much for making me feel like an absolute princess with this gorgeous Pink Magic dress! 💖💖💖💖 all my life, I was inspired by the Disney princesses I saw on screen, with how smart, kind, resourceful, lovely, and honest they were! Today, I finally feel a little bit like those princesses I’ve always admired!💖

Lily D.
US

Cannot wait to wear my blue Aurora dress for my birthday celebrations later this month! And thank YOU for designing & making such beautiful prices that make mine (and others) fairy tale dreams come true!

Yousei
UK

I’m in love with my Cinderella dress! It made it to the hotel and I got so many compliments on it! I loved my butterfly top too!

Courtney. B
US

I’ve never been so happy or felt so aligned with a brand. So many people asked me today where this beauty came from. It’s magic. 🦋 I am in love.

Elle. V
US

The unboxing of this dress was literally an experience, I felt REGAL, haha❤️How insanely cute is the hand written note! Everything is so so cute!

Eva R.
Germany

I just received my Alice dress about half an hour ago. Oh my god it’s so beautiful so delicate and such beautiful detail and craftsmanship. I am really blown away by the dress. Can’t wait to buy more. The packaging is beautiful too x

Maria. L
UK