Holiday Capsule

Fae Party

Blue Magic Gown

Handmade is Magical

Every item is designed with love in London and handmade by a highly-skilled single seamster. Inclusive size range including Custom Size for free if your size lies outside of our size chart.

Flower Diamond

You're born to shimmer!

Valentine's Day Edit

Eye-catiching and whimsical.

Signature Style

Shop our iconic styles - unique dresses you will cherish forever

From Our Happy Fairies

Thank you so so much for the gown. Very thankful that you listened to all of my customisation requests. The gown turned absolutely gorgeous in person and I can’t wait to show it off ☺️ I just want to thank you and your team for this beautiful work. Really, appreciate it.

Nandita N.

Just wanted to share that I finally got to wear my Belle dress to my Christmas party tonight✨💜 thank you for the magic, I've had so many compliments on my dress tonight!

Jorja T.

Cannot wait to wear my blue Aurora dress for my birthday celebrations later this month! And thank YOU for designing & making such beautiful prices that make mine (and others) fairy tale dreams come true!


My first dress in the mail came today, the Bow Cake red dress and I'm absolutely obsessed ❤️❤️❤️ definitely be saving up and ordering more. It even came with a lovely handwritten note and two free handmade butterfly hair clips. 🙌❤️ Absolutely wonderful packaging...👏

Kirra B.

Oh my gods, thank you so much for making me feel like an absolute princess with this gorgeous Pink Magic dress! 💖💖💖💖 all my life, I was inspired by the Disney princesses I saw on screen, with how smart, kind, resourceful, lovely, and honest they were! Today, I finally feel a little bit like those princesses I’ve always admired!💖

Lily D.

I just received my Alice dress about half an hour ago. Oh my god it’s so beautiful so delicate and such beautiful detail and craftsmanship. I am really blown away by the dress. Can’t wait to buy more. The packaging is beautiful too x

Maria. L