New Collection

WILD CHILD

Part 2
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Midnight Bloom

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Handmade is Magical

Every item is designed with love in London and handmade by a highly-skilled single seamster. Inclusive size range (XXS-10XL) including Custom Size for free if your size lies outside of our size chart.

Water Lily & Butterfly

Inspired by our childhood playground which surrounded by a pond full of dreamy water lilies.

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Wild Meadow Magic

Flora Whisper Gown

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Shop by Collection

Wild Child
Wild Child
Fae Party
Fae Party
Sweet Delight
Sweet Delight
The Dream of Fairy Tale
The Dream of Fairy Tale

Midnight Bloom

A hidden garden that only blooms at night

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Midnight Bloom Sequin Mini Dress - Fairy Tong
Aurora Butterfly Gown - Lavender - Fairy Tong

Signature Style

Shop our iconic styles - unique dresses you will cherish forever

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From Our Happy Fairies

I received my custom rose princess gown a little while ago and I just wanted to say I absolutely LOVE it!! You guys absolutely nailed it, it was exactly what I wanted, and wearing it makes me feel like a beautiful princess!!

Evangeline C.
US

Just wanted to share that I finally got to wear my Belle dress to my Christmas party tonight✨💜 thank you for the magic, I've had so many compliments on my dress tonight!

Jorja T.
UK

Thank you so so much for the gown. Very thankful that you listened to all of my customisation requests. The gown turned absolutely gorgeous in person and I can’t wait to show it off ☺️ I just want to thank you and your team for this beautiful work. Really, appreciate it.

Nandita N.
Australia

Cannot wait to wear my blue Aurora dress for my birthday celebrations later this month! And thank YOU for designing & making such beautiful prices that make mine (and others) fairy tale dreams come true!

Yousei
UK

My first dress in the mail came today, the Bow Cake red dress and I'm absolutely obsessed ❤️❤️❤️ definitely be saving up and ordering more. It even came with a lovely handwritten note and two free handmade butterfly hair clips. 🙌❤️ Absolutely wonderful packaging...👏

Kirra B.
Australia

Oh my gods, thank you so much for making me feel like an absolute princess with this gorgeous Pink Magic dress! 💖💖💖💖 all my life, I was inspired by the Disney princesses I saw on screen, with how smart, kind, resourceful, lovely, and honest they were! Today, I finally feel a little bit like those princesses I’ve always admired!💖

Lily D.
US

I have just received my Mint Magic dress. Firstly, I cannot believe how quickly it arrived. Secondly, the fit is perfect and finally, the dress is absolutely stunning. Thank you so much. 💕💕💕🧚🏼‍♀️ I will post photos once I wear it. X

Melanie R.
UK

I cannot express enough how incredibly happy I am with my dress and the experience I had wearing it. I wore it to Disney to meet my favorite princess since childhood: Belle. A part of me doubted myself because I am naturally a very shy person and I knew I would stand out in the crowd. However, several women went out of their way to compliment me. One of the workers even asked me specifically where I got my dress! And a little girl told me she loved my dress and Mickey ears, and I told her I loved hers too. The best part was that Belle herself said I was dressed perfectly for a tea party, and told me to show off my dress when we took a picture together! I had the most magical time at Disney and this gorgeous dress made it extraordinary! Thank you so much for giving me excellent customer service, an amazing quality product, and some of the happiest memories of my life!

Rachel R.
US