Holiday Capsule

Fae Party

Flower Diamond

Handmade is Magical

Every item is designed with love in London and handmade by a highly-skilled single seamster. Inclusive size range including Custom Size for free if your size lies outside of our size chart.

Festive season
Red is the Colour
Party Edit

This holiday season, we celebrate it in modern fairytale style.

Signature Style

Shop our iconic styles - unique dresses you will cherish forever


Oh my gods, thank you so much for making me feel like an absolute princess with this gorgeous Pink Magic dress! 💖💖💖💖 all my life, I was inspired by the Disney princesses I saw on screen, with how smart, kind, resourceful, lovely, and honest they were! Today, I finally feel a little bit like those princesses I’ve always admired!💖

Lily D.

Cannot wait to wear my blue Aurora dress for my birthday celebrations later this month! And thank YOU for designing & making such beautiful prices that make mine (and others) fairy tale dreams come true!


I’m in love with my Cinderella dress! It made it to the hotel and I got so many compliments on it! I loved my butterfly top too!

Courtney. B

I’ve never been so happy or felt so aligned with a brand. So many people asked me today where this beauty came from. It’s magic. 🦋 I am in love.

Elle. V

The unboxing of this dress was literally an experience, I felt REGAL, haha❤️How insanely cute is the hand written note! Everything is so so cute!

Eva R.

I just received my Alice dress about half an hour ago. Oh my god it’s so beautiful so delicate and such beautiful detail and craftsmanship. I am really blown away by the dress. Can’t wait to buy more. The packaging is beautiful too x

Maria. L