She dreamed incredible dreams, 
followed her heart and created her own modern fairy tale.
Yingtong Chung Photo
Fairy Tong was founded by Yingtong Chung in London in 2020. 
After finishing her MBA degree in Luxury Brand Marketing, then working in the luxury fashion industry for 4 years, she decided to chase her childhood passion for dreamy dresses and created the Fairy Tong brand. A brand full of romantic and ethereal pieces that a fairy tale princess would wear in this modern world.
Yingtong is in love with intricate laces, embroideries, silks and coloured prints, using premium fabrics to ensure each garment becomes a long-term investment piece. She lays focus on slow fashion with quality over quantity. Therefore the inventory is very limited as each garment is handmade by a single seamster/seamstress in our studio, which normally takes half a day or even longer to finish depending on the style variety.
The multi-cultural background of our designers enables the collection to be versatile, unique and unforgettable. Every single piece brings out a beautiful story and encourages its wearer to discover her confidence and girl power. 
Dream fearlessly and live happily ever after…