She dreamed magical dreams, 
followed her heart and created her own modern fairy tale.
Yingtong -founder
Fairy Tong was founded by Yingtong Chung in London in 2020. 
After finishing her MBA degree in Luxury Brand Marketing, then working in the luxury fashion industry for 4 years, she decided to chase her childhood passion for dreamy dresses and created the Fairy Tong brand. A brand full of romantic and ethereal pieces that a fairytale princess would wear in this modern world.
Yingtong is in love with intricate laces, embroideries, silks, tulle and pastel prints, using premium fabrics to ensure each garment becomes a long-term investment piece. She lays focus on slow fashion with quality over quantity. Therefore the inventory is very limited as each garment is handmade by a single seamster in our studio, which normally takes half a day to 2 days to finish depending on the style variety. Some styles are made-to-order only.
Every single piece brings out a beautiful story and encourages its wearer to discover her confidence and girl power. 

Dream fearlessly and live happily ever after…



Fairy Tong is committed to our beautiful planet. We pour everything we love into our designs, every single piece is handmade with love and care. We firmly believe something that we are truly in love with needs to have a positive impact on our one and only Mother Earth. We are far from perfect, but we are doing our best to be a part of a sustainable future.

  • OUR PRODUCT: We only make a small quantity of inventory at a time in order to minimise waste and unnecessary production. Some of our styles are made-to-order only.
  • OUR FABRIC: In order to use up leftover fabric and trims, we use these materials to create our samples, face masks and accessories whenever possible.
  • OUR PACKAGING: We pack all orders in our blue cardboard boxes with wrapping paper and paper stickers. All packaging is recyclable and reusable.
  • OUR COMMITMENT: Since we are aware that our brand is not entirely sustainable because of the use of polyester, we are continuously sourcing more and more sustainable fabrics instead.